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ProspectAI vs Clay: Done-For-You AI Automation vs DIY Workflow Builder
Compare ProspectAI and Clay for B2B outbound automation. Clay ($20M-$50M ARR) is the RevOps tool for technical GTM teams building custom enrichment waterfalls. ProspectAI is the fully managed alternative where Agent Frank handles the entire workflow autonomously — no technical setup required.
Feature-by-Feature Comparison: ProspectAI vs Clay
| Feature | ProspectAI | Clay |
|---|---|---|
| Revenue / Market Position | AI-native emerging platform | $20M-$50M ARR, RevOps/technical GTM |
| Contact Database | 500M+ built-in | BYO data + enrichment credits (100+ sources) |
| Setup Complexity | Done-for-you (zero config) | DIY workflow building (technical skill required) |
| Outreach Execution | Automated multi-channel with Agent Frank | Workflow triggers to external sequencing tools |
| AI Personalization | Built-in AI research + copy generation | AI enrichment via Claygent |
| Email Infrastructure | Managed domains, warmup, health monitoring | Not included |
| Pricing | Custom (all-inclusive) | From $149/mo + per-credit charges |
| Ideal For | Teams wanting hands-off autonomous outbound | Technical growth teams building custom enrichment waterfalls |
Why Teams Choose ProspectAI Over Clay
- ✓
No technical setup required — fully managed automation via Agent Frank
- ✓
Built-in contact database (500M+) instead of BYO data with credit-based enrichment
- ✓
End-to-end from lead finding to meeting booking in a single platform
- ✓
Managed email infrastructure and warmup for inbox health
- ✓
No per-credit pricing model — predictable costs at scale
Where Clay Excels
- Flexible workflow builder (Claygent) with 100+ data enrichment integrations and waterfall enrichment
- Creative signal-based targeting for hyper-personalized campaigns
- Modular orchestration layer preferred by technical RevOps teams for 95%+ data accuracy
Compare ProspectAI With Other Platforms
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