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ProspectAI vs Clay: Done-For-You AI Automation vs DIY Workflow Builder

Compare ProspectAI and Clay for B2B outbound automation. Clay ($20M-$50M ARR) is the RevOps tool for technical GTM teams building custom enrichment waterfalls. ProspectAI is the fully managed alternative where Agent Frank handles the entire workflow autonomously — no technical setup required.

Feature-by-Feature Comparison: ProspectAI vs Clay

FeatureProspectAIClay
Revenue / Market PositionAI-native emerging platform$20M-$50M ARR, RevOps/technical GTM
Contact Database500M+ built-inBYO data + enrichment credits (100+ sources)
Setup ComplexityDone-for-you (zero config)DIY workflow building (technical skill required)
Outreach ExecutionAutomated multi-channel with Agent FrankWorkflow triggers to external sequencing tools
AI PersonalizationBuilt-in AI research + copy generationAI enrichment via Claygent
Email InfrastructureManaged domains, warmup, health monitoringNot included
PricingCustom (all-inclusive)From $149/mo + per-credit charges
Ideal ForTeams wanting hands-off autonomous outboundTechnical growth teams building custom enrichment waterfalls

Why Teams Choose ProspectAI Over Clay

  • No technical setup required — fully managed automation via Agent Frank

  • Built-in contact database (500M+) instead of BYO data with credit-based enrichment

  • End-to-end from lead finding to meeting booking in a single platform

  • Managed email infrastructure and warmup for inbox health

  • No per-credit pricing model — predictable costs at scale

Where Clay Excels

  • Flexible workflow builder (Claygent) with 100+ data enrichment integrations and waterfall enrichment
  • Creative signal-based targeting for hyper-personalized campaigns
  • Modular orchestration layer preferred by technical RevOps teams for 95%+ data accuracy

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