Identify Anonymous Website Visitors in Real-Time
97% of your website visitors leave without converting. ProspectAI's Inbound Tracker reveals which companies are browsing your site right now — so you can reach out while they're actively interested.
Geographic view
See where companies browse from
Interactive World Map
Visualize visitor traffic by country. Hover to see visit counts.
Company list
Organized by location
Company Details Table
Select a country to view the list of visiting companies.
Visit analytics
Track interest by region
Engagement Insights
Understand which markets show the most interest.
How Website Visitor Tracking Works
ProspectAI's Inbound Tracker uses reverse IP lookup combined with proprietary company identification technology to match anonymous website visitors to real businesses. When someone from Acme Corp visits your pricing page, you see “Acme Corp” in your dashboard within seconds — along with the pages they viewed, time spent, and visit frequency.
Unlike basic analytics tools that show you traffic numbers and bounce rates, the Inbound Tracker shows you who is behind those numbers. This transforms your website from a passive brochure into an active pipeline signal — surfacing high-intent accounts that are already evaluating your solution.
The tracking is implemented via a lightweight script that adds zero perceptible load time to your pages. It works across all modern browsers and devices, capturing visits from desktop, mobile, and tablet. No cookies are required for company-level identification, making it fully compatible with privacy regulations and cookie consent requirements.
Feature Breakdown
Real-Time Company Identification
See companies visiting your site as they browse — not hours later in a daily digest. The interactive world map shows visitor activity by geography, and clicking any country reveals the full list of identified companies from that region. Each company card shows page views, visit timestamps, and return visit frequency.
Page-Level Intent Signals
Not all website visits are equal. A company viewing your blog post signals curiosity. A company viewing your pricing page, case studies, and integration docs signals buying intent. The Inbound Tracker captures page-level data so you can prioritize outreach to accounts showing the strongest intent signals — like multiple stakeholders from the same company visiting within the same week.
Automated Outbound Trigger
The real power of the Inbound Tracker comes from connecting visitor identification to ProspectAI's outbound engine. When a target account visits your site, the system can automatically trigger a personalized outreach sequence — reaching the right decision-maker at the company with messaging that references their demonstrated interest. This bridges the gap between inbound interest and outbound execution.
Privacy-First Tracking
ProspectAI identifies companies, not individuals. The tracking uses IP-to-company matching without collecting personal data, browsing history, or creating individual user profiles. This approach is compliant with GDPR and CCPA requirements and works even when visitors decline cookie consent. No personally identifiable information is stored or processed.
Use Cases for Website Visitor Tracking
- 1
Warm Outbound to Active Accounts
Reach out to companies already researching your product. Instead of cold outreach, reference their interest: “I noticed your team has been exploring our platform — want a quick walkthrough?”
- 2
ABM Campaign Validation
Running account-based marketing campaigns? Track which target accounts actually visit your site after seeing ads or emails, measuring true engagement beyond click-through rates.
- 3
Competitive Displacement
Identify companies currently using a competitor who visit your comparison pages. These are high-intent prospects actively evaluating alternatives.
- 4
Re-engage Dormant Prospects
When a prospect who went dark six months ago returns to your site, that's a buying signal. Automatically trigger re-engagement sequences timed to their renewed interest.
How ProspectAI Compares to Other Visitor Tracking Tools
| Capability | ProspectAI | Standalone Tools |
|---|---|---|
| Company Identification | Real-time reverse IP + proprietary matching | Reverse IP lookup |
| Outbound Execution | Automated multi-channel outreach to identified accounts | Not included — requires separate tools |
| Contact Data | 500M+ verified contacts for identified companies | Company name only — BYO contact data |
| AI Personalization | AI writes outreach referencing visitor behavior | Not included |
| Pricing | Included with ProspectAI subscription | $100-$500+/month additional cost |
Most visitor identification tools tell you who visited. ProspectAI tells you who visited and reaches out to them automatically with personalized, multi-channel outreach. The difference is pipeline, not just data.
Trusted by the best in the industry
Frequently Asked Questions
Short answers to how it works, privacy, and integrations.
Know who's visiting before they reach out
See companies exploring your site on an interactive map. Click to view details and reach out while they're interested.
Ready to see it work?
Book a 30-minute call. We'll show you how our end-to-end automated platform fills your pipeline with qualified meetings — no manual prospecting, no templates, no busywork.