From 0 Outbound Pipeline to an Enterprise Breakthrough with Mercedes-Benz
How CyberSiara booked Mercedes-Benz after 7 outbound iterations using Prospect AI.
Inventing the World’s First AI Bot Prevention System
CyberSiara (Leicester, UK | Team Size: 5 | Website: cybersiara.com) spent 6 years inventing what they describe as the world’s first and most advanced AI bot prevention system. Prior to outbound, traction had come through pre-existing relationships, including a financial institution in the Middle East and a major media conglomerate in the US.
“Working with Prospect AI has been a refreshing experience. Unlike agencies we’ve worked with in the past, their team brought honesty, clarity, and persistence. They didn’t overpromise – instead, they partnered with us, iterated alongside us, and ensured that every step we took was grounded in reality. Seeing our first breakthrough with Mercedes-Benz reinforced the value of their approach and restored my confidence in outbound as a channel for growth. — Dinesh Kanadia, Chairman”
Problem: No Fresh Pipeline & Burned by a Failed Lead Gen Agency
Despite breakthrough technology, CyberSiara lacked a predictable way to generate new pipeline beyond legacy relationships. They had engaged a lead generation agency that confidently promised outcomes but ultimately delivered no ROI—resulting in thousands of pounds lost and eroded trust in external partners.
Feeling let down, Chairman Dinesh Kanadia sought a more transparent, reality-based path to growth—one that wouldn’t rely on inflated promises or vague tactics.
Solution: Transparent, Iterative Outbound System via Prospect AI
CyberSiara engaged Prospect AI and was immediately struck by the value delivered up front—through insightful, no-strings-attached conversations and radical transparency about what it would take to succeed (including risks and iteration needed).
Prospect AI implemented an end-to-end outbound motion:
- ICP & Buyer Clarity: Clearly defined the key decision-makers and messaging angles to break through.
- Compelling Offers: Crafted offers intentionally designed to feel "too good to ignore," increasing reply probability.
- Aligned Operating Rhythm: Weekly goal reviews with the Prospect AI founder to iterate rapidly on ICP, messaging, and offer positioning.
- Infrastructure Setup: Dedicated domains and warmed email accounts were configured for maximum deliverability and domain protection.
- Hyper-Personalized Outreach Execution: Prospect AI’s system transformed strategic inputs from meetings into tailored, research-backed multistep email outreach.
This approach replaced guesswork with a structured, collaborative, test-and-iterate outbound engine.
Result: Breakthrough Meeting with Mercedes-Benz After 7 Iterations
Outbound rarely yields instant wins—CyberSiara’s journey reflected that reality. The first 45 days produced no tangible results. Rather than abandoning the channel, Prospect AI and CyberSiara persisted—refining targeting, offers, and messaging across successive iterations.
On the 7th outbound iteration, the breakthrough arrived: a booked meeting with globally recognized German automotive brand Mercedes-Benz. This milestone validated the system, restored confidence in outbound as a scalable growth lever, and marked the transition from dependency on legacy relationships to a repeatable pipeline-building motion.
The win was the product of disciplined iteration—not luck—setting the foundation for future enterprise conversations.