Building Pipeline for a Brand New Product in a New Industry
How an Italian consulting firm built pipeline from zero using Prospect AI to launch a new AI training product.
Expanding into AI Training with a Lean Sales Team
Studio Santi (Italy | Industry: Consulting | Website: studiosanti.eu) is a B2B consulting firm that supports companies mostly in the energy sector. The firm has worked with major entities such as the European Space Agency and Unicredit, amongst dozens of others. Recently, they decided to expand their product offerings to facilitate AI training sessions for mid-sized firms in the UK, Switzerland, and Italy.
However, despite releasing this offering, they had to build a pipeline from zero.
“The team at Prospect AI is very hands on. They provided clear, simple and actionable steps to build pipeline and exceeded the expectations we set.”
Problem: Limited Sales Resources, No Existing Pipeline
Studio Santi’s sales function was led by a single business development lead, Jacopo, supported by an external consultant. With limited resources and the need to scale quickly, it became clear that they needed to leverage AI to automate outreach and generate pipeline without increasing headcount. After evaluating multiple vendors, Studio Santi chose Prospect AI for its hands-off approach and proven ability to deliver results quickly.
Solution: Hands-Off AI-Driven Pipeline Setup
Studio Santi completed a simple intake form—and Prospect AI handled the rest.
Implementation steps:
1. Email Infrastructure Setup: Dedicated domains and warmed inboxes were set up for the team.
2. AI Sales Agents: Custom-trained AI agents were created for their outbound outreach.
3. Strategic Support: Studio Santi received personalized guidance from Prospect AI’s customer success team, who provided actionable sales strategy and implemented feedback within hours.
Jacopo highlighted how effortless the setup process was and how quickly they began seeing tangible outcomes.
Result: From 0 to 1 with Predictable Pipeline
Studio Santi went from zero outbound presence to a predictable, repeatable outbound engine:
- Time to first meeting: 4 days
- Cost per meeting set: $100–$150
The process exceeded expectations and demonstrated that AI-driven outbound could complement their expertise without additional headcount.
Prospect AI's platform took care of our entire outbound and the team was very helpful and client-oriented.