From Reputation to Predictable Outbound Pipeline

Whitepony (Malaysia | Industry: Services | Website: whitepony.co) is a full-service branding agency delivering end-to-end strategy, design, web, and SEO for global brands including Red Bull, Chanel, Spotify, and Rolex.

Despite a world-class client roster, Whitepony lacked a reliable way to turn completely cold prospects into warm, sales-qualified conversations. Prior AI SDR tools overpromised and underdelivered—leaving the team skeptical of automation and still dependent on reputation and inbound interest.

Evaluation centered on two priorities: provable value before commitment and minimal operational lift. Prospect AI met both.

Key decision drivers:

• Upfront Value Before Sale: Received a free series of lead magnets for cold outreach prior to any agreement—unmatched versus prior vendors (who often failed even post-sale).
• Ease of Use: A seamless, hands-off UX with optional visibility if the team wanted to explore or intervene.

Implementation steps (done-for-you):

• Lead Generation: Identified contacts inside their ideal customer profile with verified contact data.
• Done-for-You Infrastructure: Spun up dedicated domains + warmed mailboxes under each team member’s name.
• Agentic Product Setup: Configured AI workflows using pre-agreed lead magnet & positioning strategies.
• Strategic Support: Direct founder channel for rapid iteration and alignment.

Result: A low-friction activation that replaced prior failed tooling with a transparent, outcome-focused operating rhythm.

Early performance established a repeatable outbound engine:

• Time to first prospect engaged: 3 days
• Conversions in first 4 weeks: 4
• Current cost per meeting set: ~ $30
• Pipeline created to date: $140,000

Predictable outbound now complements brand equity—creating leverage beyond referrals and historic reputation.